Last week we wrapped up the third session of our 3-part Activations series… and the number one piece of feedback: “we don’t want this to end!”

The DDC Run Club is now a weekly series — every Thursday from now until Meltwater Summit in May.

That's 13 sessions of free, live training to help you move from dashboard operator to trusted advisor.

Why? Because of messages like these:

"Please do this every week, it's so helpful."

Megan, Kentucky

"Thursdays are my favorite day to open my computer."

Suzannah, Vancouver (yes, she posted this on LinkedIn)

Join Us This Thursday, Feb 5

How to Tell Your Impact Story in 2 Minutes

I'll be the guest speaker this week, with Samantha Davis Crocker taking over as host.

Here's what we're covering:

The Input → Output → Outcome Framework

Most comms pros can say what they did. Few can explain why it mattered — in a way executives actually care about.

I'll show you how in 20 minutes. You'll get a worksheet to build your own story. And if you pass the quiz, you'll earn a DDC credential.

But here's the thing — the credential is only available to those who show up.

📅 Thursday, February 5
🕗 8am LA / 11am NYC / 4pm London

Want something even more immersive?

As we travel around visiting clients and attending conferences, we're hosting local roadshow workshops in select cities.

These are hands-on masterclasses — the kind that normally cost hundreds of dollars to attend. We're making them free.

Upcoming cities:

Space is limited. If we're coming to your city, grab a seat now.

Missed the first 3 sessions?

The original Activation Workshop recordings are still available — including slides, worksheets, and quizzes.

Session 1: Strategic Alignment + North Star Framework
Session 2: Actionable Intelligence + Persona-Based Insights (with Evan Escobedo)
Session 3: Demonstrate Impact + Data Storytelling (with Sam Knowles)

See you Thursday!

Dino

P.S. — Run Club attendees get exclusive discount codes for Meltwater Summit in May. Another reason to show up.

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