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The Meltwater Research Lab

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All of our previous posts

Separating Creator Narrative from Reality at Cannes Lions

Jun 30, 2026

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3 min read

Separating Creator Narrative from Reality at Cannes Lions

A practical framework for validating trends with data before acting on them.

Dino Delic
Dino Delic
What it takes to build Data-Driven Communications that lasts

Jun 22, 2026

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4 min read

What it takes to build Data-Driven Communications that lasts

Why some comms teams keep advancing while others quietly fall back into old habits.

Dino Delic
Dino Delic
Executives don't pay you for information

Jun 15, 2026

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4 min read

Executives don't pay you for information

More information doesn't create better communicators. Better judgment does.

Dino Delic
Dino Delic
From exciting idea to strategic priority

Jun 8, 2026

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7 min read

From exciting idea to strategic priority

A better way to evaluate and determine which new ideas deserve investment

Dino Delic
Dino Delic
How Actionable Intelligence Makes You Look Like A Rock Star

Jun 1, 2026

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7 min read

How Actionable Intelligence Makes You Look Like A Rock Star

Most people think capturing every clip is what earns them respect. It doesn't.

Dino Delic
Dino Delic
How Comms Leaders Should Be Using Data

May 26, 2026

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7 min read

How Comms Leaders Should Be Using Data

Our research finds 49% of them are not using data correctly, and identifies what the top 8% are doing differently.

Dino Delic
Dino Delic
Does Dino Work For Meltwater?

May 18, 2026

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5 min read

Does Dino Work For Meltwater?

I overheard a client asking their rep on a call last week — and the answer matters more than you'd think.

Dino Delic
Dino Delic
Two Reasons I'm So Passionate About DDC

May 11, 2026

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5 min read

Two Reasons I'm So Passionate About DDC

Meltwater Summit reminded me why I'm here.

Dino Delic
Dino Delic
So who is actually doing DDC right?

May 4, 2026

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4 min read

So who is actually doing DDC right?

That was a real question I got on Friday. And I completely botched it.

Dino Delic
Dino Delic
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Now What: The Data-Driven Communications Newsletter, by the Meltwater Research Lab

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© 2026 The Data-Driven Comms Research Lab, by Meltwater.
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